Meta, Google and Shopify linked in a couple of clicks.
Axiom writes the ads
Copy, creative and audiences generated for your brand voice.
Budget moves itself
Spend steps toward what actually makes profit, 20–30% at a time, once you approve.
One clean report
Every platform in a single view instead of eleven browser tabs.
Connect once
Axiom writes the ads
Budget moves itself
One clean report
Every rupee accounted for
Creative on tap
Fresh variants generated the moment fatigue shows up.
Signals, not guesses
Every decision traced back to spend, real profit and conversions.
Always compounding
Each week of data makes the next week of ads sharper.
Creative on tap
Signals, not guesses
Always compounding
Ask Axiom · live preview
AskinplainEnglish.Get a straight answer.
Axiom's home is a chat. Answers come back as tables and cards built from every connected platform, with the sources and dates used. Then you approve the fix right there.
Ask AxiomData: GoodExample answers
Ask Axiom answers questions like “Which campaigns lose money after all costs?” with tables and cards from your connected platforms.
Profit reality check · 30 days
Example
Revenue (Shopify, ex-GST)Real+₹14,20,000
Product costEstimatedAdd real cost in Brand profile−₹5,10,000
Shipping, COD and gateway feesReal−₹1,92,000
RTO, refunds, discountsEstimatedConnect Shiprocket for real RTO−₹2,46,000
Ad spend, all platformsReal−₹4,05,000
CM3: profit after ads+₹67,000
Platforms claim 3.5× ROAS. The real return after all costs is 1.17×.Meta and Google together claim more sales than Shopify recorded. Axiom judges on your store, not on one ad platform.
1.17×Real return on ad spend
3.5×What platforms claim
2.3×Breakeven ROAS
₹642Cost per new customer
True profit, India-aware
ROASsaysyou'rewinning.Your bank says otherwise.
Axiom works out profit in three layers, so you can see exactly where each rupee goes. Every number is labelled Real, Estimated or Missing, never invented.
CM1Sales minus product cost, with GST handled.
CM2CM1 minus shipping, packaging, gateway and COD fees, RTO (both legs plus lost goods), refunds and discounts.
CM3CM2 minus ad spend on every platform.
Where ₹100 of sales goesExample
Sales
₹100
Product cost
−₹31
GST
−₹9
CM1
₹60
Shipping + packing
−₹8
Gateway + COD fees
−₹3
RTO, both legs + lost goods
−₹10
Refunds + discounts
−₹11
CM2
₹28
Ad spend, all platforms
−₹15
CM3: you keep
₹13
Data confidenceExample
AdsStoreShippingPaymentsEmailCRM
BlindPartialGoodFull
Full: Every source connected. Verdicts and budget plans are on.
Never judged on one platform
Onesourceisaguess.Six is the truth.
Axiom combines ads, store, shipping, payments, email and CRM, and tells you how much it can see: Blind, Partial, Good or Full. It won't give a verdict or scale a budget on one source alone.
For D2C brands
Grow Your Store
Axiom launches, tests and scales campaigns across Meta, Google and Shopify so your catalogue sells itself.
The rules make the call, so advice is consistent and cheap to run. AI only writes the wording.
§
Performance Playbook
38 expert rules for D2C (acquisition, retention, remarketing) and B2B lead gen, judged on cost per qualified lead. Budget steps are capped at 20–30%, 3 days apart.
Raise Summer drop budget 20%Rule: profitable 7 days
Plan
Hold: next step in 3 daysRule: budget step spacing
Plan
Pause PMax allRule: loss on 3 sources
Plan
Example
“
55 expert insights
Sourced from performance-marketing experts and shown only when they're relevant.
Insight, not a rule
COD orders come back far more often than prepaid ones, especially in Tier 2 and 3 cities.
Shown next to an RTO planExample
↗
Growth levers
“How this brand makes more money”: levers ranked in ₹ per month ranges, each with a confidence level.
COD returns
₹60–90k
Coupon stacking
₹30–45k
Losing ads
₹25–40k
Win-back
₹15–25k
Example
How it works
Fromzerotolaunchedinminutes
1
Connect
Connect your ad accounts in seconds, Meta, Google & Shopify.
2
AI Builds
Creatives, targeting and copy, generated for your brand.
3
Launch
Approve and go live across every platform at once.
4
Track
One dashboard. All platforms. Real profit, not just ROAS.
Integrations
Yourwholestack,one profit view.
Ads, store, shipping, payments, email and CRM, for D2C and B2B.
Brands pay a share of their monthly ad spend that falls as they scale (9% on the first ₹1 lakh, down to 1% above ₹1 crore, minimum ₹4,999). Agencies pay one flat monthly price. No contracts. GST extra.
