Stop guessing which ads pay.
Axiom puts product cost, GST, COD, RTO, shipping and fees next to your ad spend, so every decision is about what you keep, not what a platform claims.
Tags: Scale · Watch · Fix.
Three layers of profit
CM1 after product cost and GST, CM2 after shipping, fees, RTO, refunds and discounts, CM3 after ad spend.
Where profit comes from
By channel, campaign, product, state, city tier, COD vs prepaid, and new vs returning customers.
Money-leak detector
Losing campaigns, losing products, bad coupons, coupon stacking and ads on out-of-stock products.
Cohorts and payback
See how many days each group of customers takes to pay back what it cost to win them.
30-day forecast
Where sales and profit are heading over the next 30 days, with the estimate clearly labelled.
Growth report
Your money levers ranked in ₹ per month ranges, each with a confidence level.
Judged on qualified leads.
Cheap form fills that never turn into sales are not a win. For B2B, Axiom's Playbook judges every campaign on cost per qualified lead, using your CRM's lead stages.
Lower is better. Qualified = reached the stage you choose in your CRM.